Qualifications

• Directly managed pay-per-click search advertising campaigns across pet specialty e-commerce partners as well as other retail channels including Walmart, Target, Wayfair, & Instacart.
• Collaborated with pet specialty retail partners to plan & strategize display advertising campaigns.
• Lead & Supervised Retail Advertising team in the strategy & planning of Amazon Advertising campaigns.
• Partnered with Director of Performance Marketing, Paid Media team, Marketing Analytics team, and others to develop & execute marketing plans.
• Tracked spend pacing of 5-figure annual ad budget across all e-commerce channels.
• Maintained relationships & communicate with external advertising & software partners.

• Guided the team of Amazon Advertising Specialists in creating and managing Amazon marketing campaign while also being a source of leadership, mentoring, and coaching.
• Acted as point-of-contact for both external organizations and internal departments in regard to Amazon advertising capabilities and initiatives.
• Planed & Track pacing schedule for multi-million dollar campaign budgets.
• Planed Amazon tactics for major campaigns, such as new product releases.
• Monitored, tracked and evaluated campaign performance analytics, based on company and category KPI targets and baselines.
• Created monthly reports, verify data accuracy, provide analysis and keep internal stakeholders updated on the status of performance and opportunities.

• Create and manage Amazon advertising campaigns through Amazon Advertising (formerly Amazon Marketing Services)
• Monitor, track and evaluate campaign performance analytics, based on company and category KPI targets and baselines while balancing campaign pacing.
• Create monthly reports, verify data accuracy, provide analysis and keep internal stakeholders updated on the status of performance and opportunities.
• Work closely with Amazon Ads partners, 3rd party software partners, and Programmatic Advertising Agency (DSP) partners.
• Attend product category meetings to present deliverables, campaign strategies, and tactics
• Maintain ongoing understanding of Amazon/online marketplaces, Amazon sales acceleration strategy, industry trends, market successes, market activities, and competitors
• Stay current on industry trends and best practices, focusing on how changes can help improve offerings to accounts
• Collaborate with international performance marketing team on cross channel media plans, A/B testing, & omnichannel campaign planning.

Slamdot (Jul. 2019 – Apr. 2020)

• Develop strategic digital marketing plans for new & existing clients that align with their business goals
• Build and Launch PPC, SEO, and social media marketing campaigns
• Generate strategic keyword lists, writing ad copy, and structuring marketing campaigns for optimal performance
• Monitor ongoing campaign performance and executing key campaign optimizations daily
• Manage multiple accounts and marketing campaigns
• Deliver and explain monthly PPC, Social Media & SEO reports for clients
• Consult with customers about digital marketing strategies
• Identify new opportunities for client growth

FUNYL Commerce (Dec. 2018 – Jul. 2019)

• Manage budget pacing for various clients Google Ads, Facebook Ads, and Bing Ads campaigns
• Optimize and Update ads in clients’ digital advertising campaigns
• Run SEO reports and fix errors in client websites
• Run Monthly and Year-Over-Year reports and analyze/ interpret results for client

The Tombras Group (Sept. 2017 – Nov. 2018)

• Develop strong relationships between clients and Agency
• Interface with agency departments and clients to advise status of on-going project
• Manage digital jobs related to web, mobile, online media, PPC, social media, etc.
• Perform general research regarding client products/ services as needed while bench-marking against competitors.
• Conduct status meetings between Agency departments and Client(s)

Brand Journalists (Sept. 2015 – Sept. 2017)

• Construct and execute email campaigns and blog posts for over 30 high profile clients
• Maintain lists of leads for client marketing efforts
• Create & edit assets for client websites, blog posts and email campaigns
• Assist in website build-outs/ refreshes
• Assist Project Manager in progress and delivery of projects such as websites, assets, etc.
• Assist in maintenance of client’s budgets for Google AdWords and AdRoll
• Create and maintain Social Media campaigns for new clients