Qualifications

Employment History

Radio Systems Coporation (Apr. 2020 – Present)

Create and manage Amazon advertising campaigns through Amazon Advertising (formerly Amazon Marketing Services)
Monitor, track and evaluate campaign performance analytics, based on company and category KPI targets and baselines while balancing campaign pacing.
Create monthly reports, verify data accuracy, provide analysis and keep internal stakeholders updated on the status of performance and opportunities.
Work closely with Amazon Ads partners, 3rd party software partners, and Programmatic Advertising Agency (DSP) partners.
Attend product category meetings to present deliverables, campaign strategies, and tactics
Maintain ongoing understanding of Amazon/online marketplaces, Amazon sales acceleration strategy, industry trends, market successes, market activities, and competitors
Stay current on industry trends and best practices, focusing on how changes can help improve offerings to accounts
Collaborate with international performance marketing team on cross channel media plans, A/B testing, & omnichannel campaign planning.

Slamdot (Jul. 2019 – Apr. 2020)

Develop strategic digital marketing plans for new & existing clients that align with their business goals
Build and Launch PPC, SEO, and social media marketing campaigns
Generate strategic keyword lists, writing ad copy, and structuring marketing campaigns for optimal performance
Monitor ongoing campaign performance and executing key campaign optimizations daily
Manage multiple accounts and marketing campaigns
Deliver and explain monthly PPC, Social Media & SEO reports for clients
Consult with customers about digital marketing strategies
Identify new opportunities for client growth

FUNYL Commerce (Dec. 2018 – Jul. 2019)

Manage budget pacing for various clients Google Ads, Facebook Ads, and Bing Ads campaigns
Optimize and Update ads in clients’ digital advertising campaigns
Run SEO reports and fix errors in client websites
Run Monthly and Year-Over-Year reports and analyze/ interpret results for client

The Tombras Group (Sept. 2017 – Nov. 2018)

Develop strong relationships between clients and Agency
Interface with agency departments and clients to advise status of on-going project
Manage digital jobs related to web, mobile, online media, PPC, social media, etc.
Perform general research regarding client products/ services as needed while bench-marking against competitors.
Conduct status meetings between Agency departments and Client(s)

Brand Journalists (Sept. 2015 – Sept. 2017)

Construct and execute email campaigns and blog posts for over 30 high profile clients
Maintain lists of leads for client marketing efforts
Create & edit assets for client websites, blog posts and email campaigns
Assist in website build-outs/ refreshes
Assist Project Manager in progress and delivery of projects such as websites, assets, etc.
Assist in maintenance of client’s budgets for Google AdWords and AdRoll
Create and maintain Social Media campaigns for new clients